Media & Advertising Manager
We are seeking a Contracted Media & Advertising Manager to be located in our Stamford, CT headquarters and backfill our full-time Manager on maternity leave. This leader will own the media planning, investing and performance reporting to the Marketing Director, The Lab, this critical role on the marketing team will help build brands that matter. Our brand activities originate from powerful big ideas and deep consumer insights. The Marketing Manager, Media and Advertising brings those ideas and insights to life by engaging consumers when and where they are most receptive to brand experiences. This position collaborates with diverse stakeholders from the CMO and brand builders, to insights experts and data scientists, to progressive agency partners, to influencers and creators, to programmatic campaign managers, to executives at leading publishers, social media platforms and tech partners.
Key responsibilities include but are not limited to the following:
Oversee the strategic planning and implementation of large-scale campaigns for all 16 brands.
Manage the day-to-day collaboration and strong partnership with media AOR and other media agencies to continuously ensure that priorities are balanced and achieved in the short and long term.
Strong understanding of all paid media tactics, including:
Expertise in digital and social media advertising, including personalization and DCO.
In-depth knowledge of programmatic buying platforms, costing, audiences, affinities, scalable solutions, etc.
Experience with buying paid search, OOH, print, and television.
Possess the ability and knowledge to lead and execute planning.
Manage the annual planning strategy and process for the brand portfolio. Provide operational discipline to maximize value and synergies.
Apply advertising and marketing policies to paid media investments.
Collaborate with shopper marketing and e-commerce marketing counterparts to create full-funnel plans.
Expertise in branding and sales-generating tactics. Must know how to execute full-funnel, 360 campaigns.
Maintain media briefing resources and guidelines such as planning and implementation timelines, brief templates, and reinforce best practices such as communication objective/KPI alignment.
Collaborate with Integrated Agency Teams and Internal Creative Agency to ensure media plans are aligned with total communications strategies and creative best practices across myriad consumer touchpoints.
Brief in creative needs for media plans and ensure they’re trafficked on time.
Manage relationships with strategic media and marketing tech partners to collaborate on annual media learning agendas.
Partner with media AOR and insights colleagues to provide holistic campaign measurement.
Develop and maintain key media performance benchmarks to drive improvement. Lead media performance analysis and reporting with the agency to brand management.
Manage large media budgets with timely forecasting, reconciliations, and support audits and liquidity reporting.
Key qualifications include:
Minimum 7 years of integrated media planning experience across digital, social, traditional, and emerging channels required
Media agency or client-side media management experience strongly preferred
Experience managing multiple brands simultaneously is a plus
Proven examples of delivering omnichannel media plans that met or exceeded consumer brand objectives
Experience leading upfront planning and knowledge of TV/video planning guidelines
Understanding of marketing mix modeling, multi-touch attribution, and brand health tracking
Solid experience analyzing data to understand consumer insights, and help develop target audiences, provide clear direction to agencies to optimize campaigns and evaluate media performance
Consistently shares recognition and gives visibility to others for their successes; models the “win as a team” mindset
Self-directed, goal-oriented, and enjoys working in a fast-paced and collaborative environment
Agility to utilize the most appropriate style, level of detail, and type of communication to fit diverse stakeholder needs
Articulates highly credible, well-developed points of view and coaches other media subject matter experts to gain the same capability
Actively encourages experimentation, learning, and appropriate risk-taking to raise the campaign performance bar
Outstanding quantitative skills and meticulous attention to detail
Bachelor’s Degree required, MBA or equivalent degree preferred