Communications & Narrative Coordinator – Texas

Communications & Narrative Coordinator

Texas for All





Our work is 1) the development and expansion of permanent progressive political and electoral infrastructure, 2) a race-forward narrative that disrupts power structures grounded and steeped in white supremacy, and 3) cross-organizational coordination to support strategies that advance the social welfare of underrepresented communities in Texas – primarily BIPOC, Women, and Youth. The Table’s coordinated efforts engage Texans through issue and electoral advocacy.


The Texas for All 501(c)(4) Table is made up of 12 organizations dedicated to the advancement of civil rights and democracy:

Annie’s List Training & Engagement Fund
Battleground Texas Engagement Fund
Communications Workers of America
MOVE Texas Action Fund
Planned Parenthood Texas Votes
Texas AFT
Texas Freedom Network
Texas State Teachers Association
Texas Organizing Project
Workers Defense Action Fund


We are looking for a Communications and Narrative Coordinator to join our team at Texas for All to help grow the multi-racial movement for the issues of most public and political importance in Texas.



The primary responsibility of the Texas for All Communications and Narrative Coordinator is to build capacity, alignment, and collaboration in and across organizational partners in Texas to advance strategic race-forward communications.

This is how:

Drive strategic and collaborative narrative implementation across the state (~50%)

Build trust, buy-in, and drive alignment around proven race forward narratives, messages, and tactics across a diverse coalition of groups in Texas
Activate Know our Worth by infusing it into existing and emerging strategy and  communications; and by co-developing tactics with our partner organizations
Set goals, strategy, and strategic priorities for narrative implementation across the state, in deep collaboration with coalition partners
Support coalition partners by listening to gauge strategic communications needs, narrative shifts and trends and promote communications tools and support deploying narrative implementation materials as appropriate (e.g. toolkits, handouts, workshops opportunities)
Identify and facilitate opportunities for state organizations and coalitions to adopt cohesive meta narrative strategies and collaborate around their priority issues
Work collaboratively with the WMTF team to surface Texas-specific needs for research, message development, toolkits, and more
Own in-state coordination around and relationships related to national narrative projects
Training, Coaching, and Capacity Building (~30%)

Work with We Make the Future (WMTF) leadership and apply pre-existing training materials to facilitate workshops on Know our Worth and other empirically rooted messaging to aid partners, policymakers, organizers, and other social justice leaders in their work
Serve as a trusted advisor, partner, and ongoing resource to Executive Directors and senior leadership of coalition organizations, providing coaching and support in Know our Worth, and other empirically based narrative strategies
Facilitate the sharing of experiences, dissemination of successful practice, and fostering of a learning culture among the coalition using innovative practices with special attention to communications, racial justice, and online learning
Provide strategic guidance, technical assistance and input, and editing to state partners’ news releases, op-eds, and other communication materials
Project Management (~20%)


Assist setting up strategy sessions, workshops, and other key events by proactively offering and managing incoming requests including but not limited to coordinating scheduling, following up on coalition partner needs, etc.
Participate in team meetings, email and Slack discussions, retreats, and other internal coordination and coalition meetings
Provide live training support including Zoom hosting, session tech support, etc.
Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of required activities, duties, or responsibilities. Duties, responsibilities, and activities may change at any time with or without notice.


The ideal candidate will be able to blend strategy, partner-level organizing, and narrative strategy so that we have as many people as possible implementing empirically rooted race forward messages across the state. Success in this role will require building strong relationships across our partner organizations so as to align legislative to grassroot-level strategy with best messaging practices to build the capacity of communicators, organizers, and spokespeople in Texas. In doing this, you will be supported and provided materials by We Make the Future’s leadership and national network.



Experience in relationship building and/or coalition management:


Effectively develops and builds trusting, authentic, and reciprocal relationships across lines of identity and power.
Ability to be seen as a thought leader and key strategy partner by our most important partner stakeholders at the highest leadership levels, including Executive Directors of coalition partners.
Brings an organizing approach to engaging multiple stakeholders (often with differing points of view and opinions) and builds alignment and collaboration.
Ability to engage in constructive conflict, advocate for own perspective, and still seek convergence and alignment with other decision-makers.
Communications and narrative strategy:


Track record of developing and implementing impactful advocacy communications efforts, utilizing the full-range of communications tactics our partners deploy (digital, earned media, print media, etc.)
Ability to develop, drive, and implement communications and narrative strategy that is woven into organizing campaigns at an organizational and multi-organizational level
Ability to serve as a strategic thought partner and advisor to the EDs of our partner organizations in narrative capacity building and implementation provide insightful and practical advice to the Executive Directors of our partner organizations
Coaching, training, and facilitation skills:


Practiced in walking side by side with partners to aid them in learning concepts in a way that sticks and translates into implementation.
Facilitates workshops or other inclusive learning experiences that allow participants to engage and grow.
Gives and receives feedback to advance learning and outcomes.
Racial justice commitment and skills:


Works to acknowledge and address the impacts of systems of oppression on our work and partnerships.
Consistently identifies potential for bias and actively works to minimize inequities.
Creates an environment in which people and groups on the margins can engage in our theory of change.

People and project management:


Practices equitable, sustainable, and results driven project management; Creates the conditions for colleagues to thrive.
Juggles multiple complex streams of work in a fast-paced remote environment, making smart judgment calls on where to prioritize.
Engages multiple stakeholders, works collaboratively, and builds trust and followership from across the Table.
Have operable wifi or internet connection during regularly scheduled working hours.
While not required, it would be nice for the Communications and Narrative Coordinator to have…


Professional working proficiency of Spanish language.
Popular education or experiential facilitation skills.
Established relationships with state racial justice and movement building organizations.
Community roots in Texas or meaningful connections to the cultural or political landscape of Texas.
Experience working in or with Black churches or Spanish-speaking immigrant communities.
A history of active involvement in social movements that work to support racial justice, immigrant rights, economic justice and/or protect our democracy.


This is a full-time salaried position with an annual salary of $75,000
Remote position within the Texas
A range of 25% of in-state travel is required and is dependent on COVID safety considerations. Some weekend and evening hours will be required.
Work-related expenses are reimbursed according to policy.
Our strong benefits package includes healthcare, dental, and vision, professional development opportunities, paid family leave, a flexible work environment and a generous vacation allowance.
This position will report to the Executive Director of Texas for All.
Please email an attachment to [email protected] with:

Your resume
A cover letter that addresses the following questions:

What interests you about this job?
This role is anchored in advancing a multiracial democracy in Texas. What’s something you’ve done that demonstrates your abilities, skills or knowledge in this specific area?
What’s a common messaging mistake made by nonprofits building advocacy/activist coalitions in Texas? What should they do to improve?
(Optionally) A sample of your work​
Questions about this position or the application process can be sent to [email protected]


Applications will be reviewed on a rolling basis, with applicants encouraged to apply by April 7th, for an ideal start date on June 26th. Please do not submit an application without a cover letter that includes answers to the requested questions.



Texas for All provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, criminal history, gender identity or expression, or any other characteristic protected by federal, state or local laws.

About Texas for All

Our work is 1) the development and expansion of permanent progressive political and electoral infrastructure, 2) a race-forward narrative that disrupts power structures grounded and steeped in white supremacy, and 3) cross-organizational coordination to support strategies that advance the social welfare of underrepresented communities in Texas – primarily BIPOC, Women, and Youth. The Table’s coordinated efforts engage Texans through issue and electoral advocacy.

Full Time

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